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Charlotte 49er Sports => 49ers Basketball Forum => Topic started by: clt12thman on January 08, 2018, 07:22:58 pm

Title: Gameday/Brand/Marketing Ideas
Post by: clt12thman on January 08, 2018, 07:22:58 pm
The whole end of the Judy Rose thing and the prospect for change in the coming years when it comes to athletics got me thinking about some changes we could make and stuff that we could do better when it comes to gameday and how we market ourselves. I've got some ideas but I was wondering if anyone else could come up with some interesting ones.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: QOSTA49er on January 08, 2018, 08:05:10 pm
For the love of gawd switch up the logo. C pick or my all time favorite the old school norm with corn cob pipe
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Universal on January 08, 2018, 08:15:30 pm
C49ers needs to go ASAP
Title: Re: Gameday/Brand/Marketing Ideas
Post by: clt12thman on January 08, 2018, 08:21:24 pm
I'll post my list of stuff in a little bit
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Niner National on January 08, 2018, 08:34:43 pm
We need to go to the c pick and it needs to be updated to look more modern. Our current logo was developed in an age when digital design was just starting to take off and it really looks like it was made by someone playing around with Photoshop's features for the first time. It is a nice logo in concept, it just hasn't aged well.

Some slight tweaks to modernize it would be great.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: charlottewkndbuzz on January 08, 2018, 08:58:33 pm
Similar to what the Panthers did years back...they did a logo rebrand. Kept the basic design, but just modernized it. As a result, looks a lot sharper and up-to-date with the times.

Another idea, we need to market the hell out of the light rail, which officially announced it will open march 16th. I want to see wraps or ads on the rail for our athletics. To help put butts in seats, wouldn't mind seeing deals like with each round trip light rail ticket stub, receive 49% off a GA ticket to basketball/Football (for a limited/promotional time).
Title: Re: Gameday/Brand/Marketing Ideas
Post by: LzeroKI on January 08, 2018, 09:09:50 pm
For the love of gawd switch up the logo. C pick or my all time favorite the old school norm with corn cob pipe

I think the change to just the C pick is a great idea, and I'm not against using old school norm every once in a while, but we can't complain about the C-49ers being too busy (f-ball helmets for example) while also saying this logo isn't "too busy":

(http://oi42.tinypic.com/2rq0f1t.jpg)
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Tintin on January 08, 2018, 09:25:06 pm
Get better entrance music.  Something that we can claim as ours. 
Have the band stop playing show tunes and music from the 70's during halftime.  The newest song I've ever heard them play is the game of thrones theme.  New music.. please.
Put a tablecloth on the tables that are giving out programs.  The tables by themselves look so Mickey Mouse.
Have someone from the 49er club have a table in the concourse answering questions and maybe looking for new members.
Mark the 49 yard lines
Have premodern video montages.  Va tech had a great one to "twist and shout" of people doing their VT hand gesture during a tv timeout.  Some were famous, some not, but it was cool.
Hire a real media person and have a 15 minute highlight show for every (including road) game.  Think Campbell or GW highlights from 2013.
Win on occasion.  The last half an hour of the UAB game was my favorite Charlotte sports moment since the Gardner Webb comeback.
I'm sure I'll come up with more.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ImfromClayton on January 08, 2018, 09:26:31 pm
C49ers is terrible.

The “Charlotte” word mark one is awesome. The C pick is awesome. Even the standalone 49ers one is cool. The script 49ers is an all time favorite for me.

C49ers muddles our logo and makes it hard to even tell that the pick is a C. Not to mention you can’t possibly decifer it on a football helmet.

Also pick a non-custom green. Kelly, Forrest, i don’t care. Just pick one that’s not a custom color.

Gold. We are 49ers. Stop trying to hide gold. 49ers discover gold. Our best basketball uniforms ever were gold.  Our best football pants are gold and our best football uniform has gold numbers. Use the gold.

The second we expand the football stadium we need to give away tickets all over the local school systems. If we give away too many and create a regular SRO situation... good.

Easy one here, but we need to sell basketball tickets for less than Davidson. And you can get in at Davidson for 8.68. CUSA is not A10 hoops, and unfortunately we are not as good as Davidson.

This may be unpopular but I’d also be ok with saving the marketing budget for a time when we get better. Nobody is gonna come watch us get blown out of the water with regularity.  Marketing a bad product is not a good idea in the realm of athletics. We need our brand in control when we find success again.

Social media is free. Find a hashtag you like. Use it. We like Rocksolid. If you don’t, pick one, and for the love of God we will use it. Being creative on social media cost nothing and is an incredible way to market yourself. For free.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Tintin on January 08, 2018, 09:27:27 pm
And figure out a uniform shade of green.
I wore a hat, tshirt, and sweatshirt to the FIU game and none of the items matched each other.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ghostofclt on January 09, 2018, 07:25:57 am
And figure out a uniform shade of green.
I wore a hat, tshirt, and sweatshirt to the FIU game and none of the items matched each other.

clt says greens are tough. Just ask eagle fans. For some reason, clothing mfg struggles to be consistent.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ghostofclt on January 09, 2018, 07:31:59 am
clt adds ideas

- new or updated logo is necessary. We need something that is fresh and clean and easy to reproduce. Both UNC CHeat and UNC R went to more modern logos and have reverted back to the classics. Our smokin norm may have an issue with the millenials who will be upset by the pipe

~ the 49er club has to shift models. Hire someone from iptay or hire an consultant. Target is 10,000 members giving $49 and up


= recuit local first.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: metro on January 09, 2018, 07:39:13 am
Get Kevin Donnelly off the football social media.  Tweeting things like "my man" when Duke signed to practice squad is unacceptable within any professional org.

Mimic exactly what the Panthers do on snap and twitter.  It's clearly a 25-35 year old and controlled. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ImfromClayton on January 09, 2018, 08:30:36 am
And figure out a uniform shade of green.
I wore a hat, tshirt, and sweatshirt to the FIU game and none of the items matched each other.

clt says greens are tough. Just ask eagle fans. For some reason, clothing mfg struggles to be consistent.
'

This may be a shot at nike not being able to produce the eagles "midnight green" uniforms in time for the season a few years back.  But if it's not he's still correct.

I am amazed when the packers, eagles and other green teams come to Bank of America.  Even in the NFL greens are near impossible to match, just like teals (see coastal, UNCW, Hornets, Panthers even UNC)  You can always tell a Panthers/hornets/packers/eagles chinese knockoff jersey because the color just flat out doesn't look right. The Jags teal uniforms were awesome, and even they have gotten away from using them as much.

I think the only answer to that is to either pick forest, or kelly, and just embrace whatever forest or kelly you happen to get with that purchase.  Not trying to grab the low hanging wal mart fruit, but if you go see the heels play, you will see more shades of that light blue color than you will see greens in our stadium. The problem is, we currently get both greens, AND the custom color, and the result is something like the astros rainbow uniform.

The fact that a bunch of college sports fans can sit around and have a well versed discussion about shades of green is a clear statement that this is an issue.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerWupAss on January 09, 2018, 08:40:27 am
And figure out a uniform shade of green.
I wore a hat, tshirt, and sweatshirt to the FIU game and none of the items matched each other.

clt says greens are tough. Just ask eagle fans. For some reason, clothing mfg struggles to be consistent.
'

This may be a shot at nike not being able to produce the eagles "midnight green" uniforms in time for the season a few years back.  But if it's not he's still correct.

I am amazed when the packers, eagles and other green teams come to Bank of America.  Even in the NFL greens are near impossible to match, just like teals (see coastal, UNCW, Hornets, Panthers even UNC)  You can always tell a Panthers/hornets/packers/eagles chinese knockoff jersey because the color just flat out doesn't look right. The Jags teal uniforms were awesome, and even they have gotten away from using them as much.

I think the only answer to that is to either pick forest, or kelly, and just embrace whatever forest or kelly you happen to get with that purchase.  Not trying to grab the low hanging wal mart fruit, but if you go see the heels play, you will see more shades of that light blue color than you will see greens in our stadium. The problem is, we currently get both greens, AND the custom color, and the result is something like the astros rainbow uniform.

The fact that a bunch of college sports fans can sit around and have a well versed discussion about shades of green is a clear statement that this is an issue.

Yup pick a standard dark green and go from there.  Won't stop it from happening but should go a long way in getting a lot on the same page.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: sportsman1417 on January 09, 2018, 08:46:54 am
We had a thread on this a while back. I will try and find it.


Edit: http://ninernation.net/index.php?topic=34612.msg684263#msg684263
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ImfromClayton on January 09, 2018, 08:50:03 am
We have to somehow spread the word that football tickets are NOT sold out. 

I know that sounds stupid to us, but I still run across people all the time that think that you can't come by a ticket unless you go secondary market, and some people just wont do that. 

We were talking about it in the shoutbox this morning, but Charlotte, NC is a hot place.  We've discussed the downfalls of the noon kickoffs before at length, but that has to be a focus moving forward.  We need as few noon kickoffs early in the season as possible. Those turn more people away than they win people over. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: metro on January 09, 2018, 09:14:44 am
Mich St has 1 shade.

North Texas has 1 shade, but its ugly

Marshall has 1 shade.

Colo State has 1 green

USF has 1 green

Oregon has 1 green

Willam and Mary Tribe has 1 green

UAB is pretty consistent

Our moronic university will have 4/9 day and use social media to distribute photos of people on campus in neon, dark, pastel, greens.  Its an ORGANIZATION ISSUE. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ghostofclt on January 09, 2018, 09:21:20 am
https://dfreem28.wixsite.com/ninervarsitysociety?path=49er_club

clt asks about this
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ImfromClayton on January 09, 2018, 09:39:40 am
Mich St has 1 shade.

North Texas has 1 shade, but its ugly

Marshall has 1 shade.

Colo State has 1 green

USF has 1 green

Oregon has 1 green

Willam and Mary Tribe has 1 green

UAB is pretty consistent

Our moronic university will have 4/9 day and use social media to distribute photos of people on campus in neon, dark, pastel, greens.  Its an ORGANIZATION ISSUE.

I both agree, and disagree with this. 

Our University does way to much proliferating shades of green that are clearly not even close to what we are trying to achieve.  That is an organizational issue. Neon is a cool fad for schools that have an established brand.  That statement doesn't apply to us.

A simple google search of any of those schools, and the word "fans" and you will see that we are not even close to the only green school that has this issue.  I even wonder if that's why MSU students wear white at basketball. Oregon's brand is literally wearing every shade of green in existence, which considering this discussion, and our problems with it, is a great idea.

NWA is right.  We just need to pick one of the non custom shades, and that will limit this. The custom color is the issue.  When nobody can replicate what you want them to, you are going to get more of the garbage
Title: Re: Gameday/Brand/Marketing Ideas
Post by: metro on January 09, 2018, 10:12:46 am
Boom. 

https://twitter.com/unccharlotte/status/950507573941358592

Uncc marketing dept is on drugs
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NewNiner on January 09, 2018, 10:59:16 am
Mich St has 1 shade.

North Texas has 1 shade, but its ugly

Marshall has 1 shade.

Colo State has 1 green

USF has 1 green

Oregon has 1 green

Willam and Mary Tribe has 1 green

UAB is pretty consistent

Our moronic university will have 4/9 day and use social media to distribute photos of people on campus in neon, dark, pastel, greens.  Its an ORGANIZATION ISSUE.

I both agree, and disagree with this. 

Our University does way to much proliferating shades of green that are clearly not even close to what we are trying to achieve.  That is an organizational issue. Neon is a cool fad for schools that have an established brand.  That statement doesn't apply to us.

A simple google search of any of those schools, and the word "fans" and you will see that we are not even close to the only green school that has this issue.  I even wonder if that's why MSU students wear white at basketball. Oregon's brand is literally wearing every shade of green in existence, which considering this discussion, and our problems with it, is a great idea.

NWA is right.  We just need to pick one of the non custom shades, and that will limit this. The custom color is the issue.  When nobody can replicate what you want them to, you are going to get more of the garbage


At least at William & Mary, the various shades of green are discussed ad nauseam on the message boards, etc.  You can look at a full tailgate lot during a game and see 15 different shades of green (W&M's official colors are green, gold and silver - but silver is used infrequently).  I've met two different people wearing Charlotte gear to the W&M games... and they fit right in.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 11:10:13 am
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerWupAss on January 09, 2018, 11:59:52 am
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.


I think the issue is for a school that struggles with branding is the multiple greens just adds to it.  The least we can do is make sure every piece of merchandise that comes from the book store is the same green.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 12:41:25 pm
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.


I think the issue is for a school that struggles with branding is the multiple greens just adds to it.  The least we can do is make sure every piece of merchandise that comes from the book store is the same green.

Sure.  I don't object to these efforts, but I remember when the bookstore didn't carry enough inventory to clothe the unicycle kids at halftime.  As an old fan, this feels like complaining about the color of the free BMW you just won in a raffle.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: metro on January 09, 2018, 12:52:39 pm
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.


I think the issue is for a school that struggles with branding is the multiple greens just adds to it.  The least we can do is make sure every piece of merchandise that comes from the book store is the same green.

Sure.  I don't object to these efforts, but I remember when the bookstore didn't carry enough inventory to clothe the unicycle kids at halftime.  As an old fan, this feels like complaining about the color of the free BMW you just won in a raffle.

Nuggett...you need to take a trip to some peer schools.  Thats all I want.  Lets stay on pace with competition.  We do not.  We are lazy. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 12:58:03 pm
I don't want to just complain about complaining.  I do have some items for the list.

Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 01:03:05 pm
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.


I think the issue is for a school that struggles with branding is the multiple greens just adds to it.  The least we can do is make sure every piece of merchandise that comes from the book store is the same green.

Sure.  I don't object to these efforts, but I remember when the bookstore didn't carry enough inventory to clothe the unicycle kids at halftime.  As an old fan, this feels like complaining about the color of the free BMW you just won in a raffle.

Nuggett...you need to take a trip to some peer schools.  Thats all I want.  Lets stay on pace with competition.  We do not.  We are lazy.

I stopped going to our peer schools when we stopped having a chance to win the games, so it has been a long time, but I get your point.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: metro on January 09, 2018, 01:05:48 pm
I don't want to just complain about complaining.  I do have some items for the list.

  • packthemine49.com - Why make people go to a second website to buy our tickets?  What good comes from this?  Make charlotte49ers.com the one-stop shop, and make it better.
  • Have a cohesive, coherent social media strategy.  We are not some 16 year old girl snapchatting just to bump her post count.  Have something to say.  The only reason to have sport-specific twitter accounts is to focus information for fans that want news specific to that sport.  Don't retweet everything posted on every other 49er account.  I now follow none of them because a) they rarely said anything worth reading, and b) one post showed up 3-4 times in my feed.  It was annoying.  It was bush league.  (Probably being run by a rook)

49erfestivus hit those points on twitter.  Check them out.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerWupAss on January 09, 2018, 01:18:08 pm
On my list of priorities I don't really care which color green people wear.  Our teams should be "uniform", but fans, yeah I don't really care.  If they are there and wearing some kind of Niner gear they are good in my book.  The "One Green" movement is gravy.


I think the issue is for a school that struggles with branding is the multiple greens just adds to it.  The least we can do is make sure every piece of merchandise that comes from the book store is the same green.

Sure.  I don't object to these efforts, but I remember when the bookstore didn't carry enough inventory to clothe the unicycle kids at halftime.  As an old fan, this feels like complaining about the color of the free BMW you just won in a raffle.


I get that, but I am an old fan too.  I remember those days at the old book store.  It is an easy fix though.  Just use a standard green and be done. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 09, 2018, 01:48:50 pm
In terms of branding I've noticed a lot more of the same shade of green in the bookstore. As our Nike stuff comes in it looks like it's replacing Under Armour and Champion stuff that was there as it's sold.
That deal with Nike should bring uniformity to the athletics gear, both on court and fan ware.

Also I 100% agree with getting Kevin Donnely off snapchat, I took them off my snapchat, half the stuff was dumb and didn't relate to me as a college kid. Get a young guy 25-35 years old running that.

Oh, NWAs favorite, IMG, fire everyone from it and get someone who can actually market the Niners properly. Not a single tweet since 9/1/17...embarrassing for a major D1 program.

Also I'd say enhance tailgating. The tailgate village was awesome, but with so many restrictions getting put on it the excitement and energy died. That place was awesome especially early in the season.

At the end of the day, vision is needed to improve everything here. Don't have to fire everyone(except IMG) to get things turned around just need someone who can allocate the resources we have better.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: chargrad2008 on January 09, 2018, 01:49:01 pm
https://dfreem28.wixsite.com/ninervarsitysociety?path=49er_club

clt asks about this

Ugh that site is a mess
Title: Re: Gameday/Brand/Marketing Ideas
Post by: chargrad2008 on January 09, 2018, 01:51:24 pm
Also I'd say enhance tailgating. The tailgate village was awesome, but with so many restrictions getting put on it the excitement and energy died. That place was awesome especially early in the season.

More details on this? Was this just the students tailgate area?
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 09, 2018, 01:54:50 pm
Also I'd say enhance tailgating. The tailgate village was awesome, but with so many restrictions getting put on it the excitement and energy died. That place was awesome especially early in the season.

More details on this? Was this just the students tailgate area?
It was where 90% of the frats tailgated. They banned straight up booze, so only beer which is fine, but then would ruin the fun by not allowing bed sheet signs and such. 
Also several frats getting kicked off campus didn't help either. I know that place will be packed for the App game next season, hopefully it stays that way all season long.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: clt12thman on January 09, 2018, 01:57:11 pm
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ghostofclt on January 09, 2018, 02:01:14 pm
clt says we need more camo items as well.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: JaMiNNiNeR on January 09, 2018, 02:30:55 pm
Stop playing the “It’s Time” video at halftime during basketball games we’ve all seen it 1000 times over the last 10 years.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 02:36:36 pm
Stop playing the “It’s Time” video at halftime during basketball games we’ve all seen it 1000 times over the last 10 years.
Amen!  Let's make some new highlights.  Emphasizing that our glory days were back in the very low resolution days makes me sad.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerWupAss on January 09, 2018, 02:46:02 pm
  • Move the tailgate village up to the actual area around Richardson Stadium


Just pulling this one - not going to happen.  Too many wealthy donors there and if they do open it up some it's going to be lower donors. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Nugget on January 09, 2018, 03:31:04 pm
  • Move the tailgate village up to the actual area around Richardson Stadium


Just pulling this one - not going to happen.  Too many wealthy donors there and if they do open it up some it's going to be lower donors.

Yeah.  I am not sure there are any unsold spaces around the stadium.  Unused, sure, but bought and paid for.  Bring me a six-pack of Shiner Bock and you riff-raff can hang out in my space.   :p
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerWupAss on January 09, 2018, 03:34:59 pm
  • Move the tailgate village up to the actual area around Richardson Stadium


Just pulling this one - not going to happen.  Too many wealthy donors there and if they do open it up some it's going to be lower donors.

Yeah.  I am not sure there are any unsold spaces around the stadium.  Unused, sure, but bought and paid for.  Bring me a six-pack of Shiner Bock and you riff-raff can hang out in my space.   :p


The AD really needs to place people for parking the way they do seats.  Use priority points.  It's stupid those spaces go to high dollar donors that have no intention of tailgating.  Use priority points and allow people to pick their preferred lot, fill lots up from inner to outer.  It fills the lots, reduces costs on lots needing attendants and encourages additional donating. 


I have been offered a spot up there to "help the atmosphere", but screw that if I can't bring my party with me.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: trickynbc on January 09, 2018, 03:40:53 pm
It's just an green/white ambulance without the party, the party makes it the Normbulance!

  • Move the tailgate village up to the actual area around Richardson Stadium


Just pulling this one - not going to happen.  Too many wealthy donors there and if they do open it up some it's going to be lower donors.

Yeah.  I am not sure there are any unsold spaces around the stadium.  Unused, sure, but bought and paid for.  Bring me a six-pack of Shiner Bock and you riff-raff can hang out in my space.   :p


The AD really needs to place people for parking the way they do seats.  Use priority points.  It's stupid those spaces go to high dollar donors that have no intention of tailgating.  Use priority points and allow people to pick their preferred lot, fill lots up from inner to outer.  It fills the lots, reduces costs on lots needing attendants and encourages additional donating. 


I have been offered a spot up there to "help the atmosphere", but screw that if I can't bring my party with me.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: X-49er on January 09, 2018, 05:46:06 pm
A couple of items come to mind for me:

C pick C pick C pick   
Several have already preached about this, so I'll chime in.  I've heard our own alumni detractors say that people don't know what that logo is or that nobody will know that's Charlotte's logo when/if we use it.  Well, if you keep locked in the basement that's exactly right.  Put it on the helmets and on as much merchandise as you can.  Those that don't know what it is will soon learn.  It's the best logo we've got and we need to be using it extensively.


Affordability and availability of our gear at games, the bookstore, and around town. 
The sale price on what much of the clothing at our games and at the bookstore is still $10-$20 higher than what it should be priced at to begin with.  Price the gear reasonably on campus so that folks that make the trip to the games and at the bookstore there will walk out with something to wear.   Make sure that Walmart, Target, and other retailers in town can and will have plenty of our gear on hand.  Not occasionally, not in the back corner of the store.  And since online shopping is so easy now, set up an Amazon store  too so that Niners far and wide can get it and will come back for more. 
Title: Re: Gameday/Brand/Marketing Ideas
Post by: tasheets on January 09, 2018, 11:56:35 pm
A couple of items come to mind for me:

C pick C pick C pick   
Several have already preached about this, so I'll chime in.  I've heard our own alumni detractors say that people don't know what that logo is or that nobody will know that's Charlotte's logo when/if we use it.  Well, if you keep locked in the basement that's exactly right.  Put it on the helmets and on as much merchandise as you can.  Those that don't know what it is will soon learn.  It's the best logo we've got and we need to be using it extensively.


Affordability and availability of our gear at games, the bookstore, and around town. 
The sale price on what much of the clothing at our games and at the bookstore is still $10-$20 higher than what it should be priced at to begin with.  Price the gear reasonably on campus so that folks that make the trip to the games and at the bookstore there will walk out with something to wear.   Make sure that Walmart, Target, and other retailers in town can and will have plenty of our gear on hand.  Not occasionally, not in the back corner of the store.  And since online shopping is so easy now, set up an Amazon store  too so that Niners far and wide can get it and will come back for more.

Academy at Concord Mills does a decent job with 49er gear.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 10, 2018, 09:08:06 am
A couple of items come to mind for me:

C pick C pick C pick   
Several have already preached about this, so I'll chime in.  I've heard our own alumni detractors say that people don't know what that logo is or that nobody will know that's Charlotte's logo when/if we use it.  Well, if you keep locked in the basement that's exactly right.  Put it on the helmets and on as much merchandise as you can.  Those that don't know what it is will soon learn.  It's the best logo we've got and we need to be using it extensively.


Affordability and availability of our gear at games, the bookstore, and around town. 
The sale price on what much of the clothing at our games and at the bookstore is still $10-$20 higher than what it should be priced at to begin with.  Price the gear reasonably on campus so that folks that make the trip to the games and at the bookstore there will walk out with something to wear.   Make sure that Walmart, Target, and other retailers in town can and will have plenty of our gear on hand.  Not occasionally, not in the back corner of the store.  And since online shopping is so easy now, set up an Amazon store  too so that Niners far and wide can get it and will come back for more.
The second point is the one I connect with most as a student. The bookstore is way way too expensive for students to go in and get stuff all the time.
Gray's across the street is a bit cheaper and always has sales going on which makes it much easier to go there and buy stuff than on campus. I don't know if the campus gets a cut of Gray's profit(I'd assume they do, but I don't know).
However, making the gear affordable would be a huge step in seeing more worn around campus. I think at least.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Jackrabbit49er on January 10, 2018, 09:15:24 am

Affordability and availability of our gear at games, the bookstore, and around town. 
The sale price on what much of the clothing at our games and at the bookstore is still $10-$20 higher than what it should be priced at to begin with.  Price the gear reasonably on campus so that folks that make the trip to the games and at the bookstore there will walk out with something to wear.   Make sure that Walmart, Target, and other retailers in town can and will have plenty of our gear on hand.  Not occasionally, not in the back corner of the store.  And since online shopping is so easy now, set up an Amazon store  too so that Niners far and wide can get it and will come back for more.


I agree that the bookstore is expensive, but no more than what I see from the Iowa Hawkeyes or SoDakSt Jackrabbits. College apparel is just expensive. Similar to the NFL. Going to team store directly doesn't give you a good deal. It's the third party sites that have good deals. Seems a bit backwards to me, but that's the way it is.


I prefer the 49ers logo, then C pick. I do think the Charlotte work mark is underused, especially on fan gear.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: Tintin on January 10, 2018, 10:56:10 am
About expensive gear, I was in Hattiesburg last week and bought a USM shirt at their on campus bookstore for 7.00 less than I had bought similar brand, similar logo, same fabric shirt through our website last year.
I also bought 2 other good shirts on sale for around 12.00 a piece.

As for marketing, I would push football season tickets hard during move in day.  ECU did this when we moved my daughter in and I’ve had several Charlotte kids parents ask me about my season tickets.  I think we could get parents to join the 49er club and sell a few season tickets (or even individual game tickets) if we made some real effort.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: 49r9r on January 10, 2018, 11:20:40 am
About expensive gear, I was in Hattiesburg last week and bought a USM shirt at their on campus bookstore for 7.00 less than I had bought similar brand, similar logo, same fabric shirt through our website last year.
I also bought 2 other good shirts on sale for around 12.00 a piece.

As for marketing, I would push football season tickets hard during move in day.  ECU did this when we moved my daughter in and I’ve had several Charlotte kids parents ask me about my season tickets.  I think we could get parents to join the 49er club and sell a few season tickets (or even individual game tickets) if we made some real effort.

App State used to push football season tickets to the parents of freshmen.  I don't know if they still do, but doing so makes a lot of sense.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: tasheets on January 10, 2018, 11:23:41 am
About expensive gear, I was in Hattiesburg last week and bought a USM shirt at their on campus bookstore for 7.00 less than I had bought similar brand, similar logo, same fabric shirt through our website last year.
I also bought 2 other good shirts on sale for around 12.00 a piece.

As for marketing, I would push football season tickets hard during move in day.  ECU did this when we moved my daughter in and I’ve had several Charlotte kids parents ask me about my season tickets.  I think we could get parents to join the 49er club and sell a few season tickets (or even individual game tickets) if we made some real effort.

Maybe allow the parents to start the contribution and let them transfer it to their child upon graduation. Would give the graduates some club points to start out with!
Title: Re: Gameday/Brand/Marketing Ideas
Post by: jdub49er on January 10, 2018, 11:50:44 am
For the love of God, please revamp the cheer-leading program.  From what I'm told, it seems like it has a mission more akin to private enterprise cheer-leading camps and less to do with supporting Niner sports.  A lot of turnover, and it doesn't seem like they have any interest in leading the student cheers or even learning any past chants/cheers. 
Seems like a small issue but it could enhance the game day experience.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: JaMiNNiNeR on January 10, 2018, 12:16:37 pm
Create an “Alumni Weekend” in February during basketball season similar to the old homecoming. Make it a day game around 3:00 PM tipoff so if weather permitting you can encourage some tailgating. Host a former 49er pickup game for the old stars and honor them at halftime. Also, try to schedule the game against an appealing opponent like ODU, MTSU, WKU, Marshall or UAB.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 10, 2018, 01:47:24 pm
For the love of God, please revamp the cheer-leading program.  From what I'm told, it seems like it has a mission more akin to private enterprise cheer-leading camps and less to do with supporting Niner sports.  A lot of turnover, and it doesn't seem like they have any interest in leading the student cheers or even learning any past chants/cheers. 
Seems like a small issue but it could enhance the game day experience.
Cheerleading program apparently has two national titles too, I looked up one day at Halton and saw the banner and was shocked. It needs changing for sure!
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 10, 2018, 01:48:14 pm
Also that Nike stuff is EXPENSIVE, even at Gray's a t-shirt is $26 which is a bit pricey. Love that it's a total deal, but damn it is a bit much price wise.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: moss2k on January 10, 2018, 01:50:47 pm
Cheerleading and Gold dusters are separate entities, no? Gold Dusters compete for 'ships if I'm not mistaken.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 10, 2018, 01:51:09 pm
Cheerleading and Gold dusters are separate entities, no? Gold Dusters compete for 'ships if I'm not mistaken.
Gold dusters are separate from cheerleaders yes
Title: Re: Gameday/Brand/Marketing Ideas
Post by: radd on January 10, 2018, 02:50:59 pm
I love this convo and have been thinking a lot about it recently

Sports:
-Adopt a more classic look for uniforms with primary colors including Hunter Green & White, ie Penn State/Oklahoma/Arkansas. (Plain gold helmets like Notre Dame would be awesome for football).

-Make Norm a real person and not a cartoon, ie ECU/Florida State/U of Southern Cal/West Virginia.

-Chant that involves the students and band.

-Construct A Tailgate village that isnt for the sole purpose of student use (And brand the s**t out of it).

Marketing:
-I agree with everyone that we need to make a massive push via social media (Maybe when we are better as mentioned).

-Billboards and Advertisements city wide (there are more USC & UNC ads than Charlotte, shameful).

SOAR:
-Make it fun!!! SOAR Leaders should embody University Pride and imprint that on incoming students.
-Chants when other student groups walk by, ie "forty/niners" and hold up the c-pick (same with potential student tours).

-Give out football & basketball items that really entice students to want to attend games.

Other (Unrealistic):
-It would be so cool to turn the area on the boardwalk into some kinda College Town-esque destination with real college Bars and shops that actually support Charlotte and not other schools. (Bad Dogs was a K-State Bar and Boardwalks was a bunch of teams).

Title: Re: Gameday/Brand/Marketing Ideas
Post by: Jackrabbit49er on January 11, 2018, 07:55:17 am
Cheerleading and Gold dusters are separate entities, no? Gold Dusters compete for 'ships if I'm not mistaken.


Both do. Since my little sister did this sort of thing, I know too much.


The Gold Dusters compete in the dance portion. I believe under the same organization (NC something or other).


Cheerleading groups have a couple of areas they can compete in including stunt and crowd (for lack of better terminology).


I know the Gold Dusters were NC's around the time I was at UNCC (03-05).
Title: Re: Gameday/Brand/Marketing Ideas
Post by: NinerAlum18 on January 11, 2018, 10:16:35 am
I love this convo and have been thinking a lot about it recently

Sports:
-Adopt a more classic look for uniforms with primary colors including Hunter Green & White, ie Penn State/Oklahoma/Arkansas. (Plain gold helmets like Notre Dame would be awesome for football).

-Make Norm a real person and not a cartoon, ie ECU/Florida State/U of Southern Cal/West Virginia.

-Chant that involves the students and band.

-Construct A Tailgate village that isnt for the sole purpose of student use (And brand the s**t out of it).

Marketing:
-I agree with everyone that we need to make a massive push via social media (Maybe when we are better as mentioned).

-Billboards and Advertisements city wide (there are more USC & UNC ads than Charlotte, shameful).

SOAR:
-Make it fun!!! SOAR Leaders should embody University Pride and imprint that on incoming students.
-Chants when other student groups walk by, ie "forty/niners" and hold up the c-pick (same with potential student tours).

-Give out football & basketball items that really entice students to want to attend games.

Other (Unrealistic):
-It would be so cool to turn the area on the boardwalk into some kinda College Town-esque destination with real college Bars and shops that actually support Charlotte and not other schools. (Bad Dogs was a K-State Bar and Boardwalks was a bunch of teams).
I think the SOAR thing is very key here. SOAR was kinda fun when I did it back in 2014, not sure if it's changed at all, but it was also very corny at times.
Making these kids bleed green early is very very key.
Title: Re: Gameday/Brand/Marketing Ideas
Post by: bleedsgreenandgold on January 12, 2018, 02:37:23 pm
For the love of God, can we stop sending football recruits photo edits that look like they were done with MS paint?
Title: Re: Gameday/Brand/Marketing Ideas
Post by: clt12thman on January 12, 2018, 06:14:51 pm
For the love of God, can we stop sending football recruits photo edits that look like they were done with MS paint?

^^^^^^^
Title: Re: Gameday/Brand/Marketing Ideas
Post by: ghostofclt on January 13, 2018, 08:23:04 am
clt adds that the font for the players names on our b-ball jerseys doesn’t match our normal font.

Looks like someone went to embroid me at the last minute to add names.

How does this happen all the time?