Author Topic: Marketing Department  (Read 35633 times)

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Nugget

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Reply #25 on: February 02, 2015, 09:01:33 pm
The Athletic Dept does not have anything to do with what the bookstore, Target, or Finish Line sell.  We are signed up with the Collegiate Licensing Company and basically anyone can pay to put our logo on merchandise.  Retailers will stock whatever they can sell.
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cltniners

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Reply #26 on: February 02, 2015, 09:13:18 pm
clt is most concerned about the lack of consistency.


The athletic marks should NEVER be used with any thing other than Charlotte. No UNC Charlotte or UNCC.





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Reply #27 on: February 02, 2015, 10:50:17 pm
The Athletic Dept does not have anything to do with what the bookstore, Target, or Finish Line sell.  We are signed up with the Collegiate Licensing Company and basically anyone can pay to put our logo on merchandise.  Retailers will stock whatever they can sell.
Wish the AD would launch their own store and place a store in Halton.


919R

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Reply #28 on: February 03, 2015, 08:23:23 am
Its true, our bookstore and online merchandise sucks. I don't know but who makes the selections for our store but it is so weak. That entire floor should be filled with merchandise not 2/3 of it. I grew up a Tennessee football fan but now pull for my Niners as well. Someone from our school needs to go to look at bookstores like that to get a good idea of what a good selection looks like. Hell even ECU is a lot better than us.
I disagree. I think the merchandise in the bookstore is pretty good. Unfortunately, most of it is not shown in the "online store" for some reason. Also, I have been in ECU's bookstore (2 years ago). Its not really all that much better.


919R

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Reply #29 on: February 03, 2015, 08:24:42 am
the stuff you see at Target and the bookstore is garbage.  Zephyr hats, Champion t shirts.  I think i saw a Jansport sweatshirt one time in bookstore.  Jansport is from the early 90's. 
need to get on board with New Era, Nike dry Fit, Under Armor. 
We need to hire someone from a big time school that has experience in this.
Some of you guys.....you always want to have a large range of merchandise, from "walmart quality to top of the line". If you ONLY have top-notch, you're not going to sell very much.


VA49er

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Reply #30 on: February 03, 2015, 08:27:59 am
Has the marketing program ever teamed up with the business school be it either undergrad or grad?  Seems logical to offer some type of credit and at same time give students a chance to develop some marketing ideas for the AD.  Just a thought.
 
 


NinerWupAss

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Reply #31 on: February 03, 2015, 08:41:04 am
Has the marketing program ever teamed up with the business school be it either undergrad or grad?  Seems logical to offer some type of credit and at same time give students a chance to develop some marketing ideas for the AD.  Just a thought.

Whoa now... Let's not do anything too crazy.
Mahna Mahna


J Feet

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Reply #32 on: February 03, 2015, 08:51:32 am
Has the marketing program ever teamed up with the business school be it either undergrad or grad?  Seems logical to offer some type of credit and at same time give students a chance to develop some marketing ideas for the AD.  Just a thought.

Whoa now... Let's not do anything too crazy.
Sports Marketing Association has been involved with the AD for years.
This signature is small because I'm not a jerk.

Fire Scotty!!!


NinerWupAss

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Reply #33 on: February 03, 2015, 09:34:34 am
Has the marketing program ever teamed up with the business school be it either undergrad or grad?  Seems logical to offer some type of credit and at same time give students a chance to develop some marketing ideas for the AD.  Just a thought.

Whoa now... Let's not do anything too crazy.
Sports Marketing Association has been involved with the AD for years.

Then it was the academic side they weren't involved with.  There was an article a few years ago, I think before the Stake your Claim Campaign that mentioned that there had not been a campus wide marketing campaign and that the school had ignored the internal resources to assist with such a campaign.  If sports has been using them and this is the result not sure if thats a good thing looking at the result?
Mahna Mahna


cltniners

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Reply #34 on: February 03, 2015, 09:35:08 am
clt says we r Charlotte.


Nugget

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Reply #35 on: February 03, 2015, 09:35:35 am
The Athletic Dept does not have anything to do with what the bookstore, Target, or Finish Line sell.  We are signed up with the Collegiate Licensing Company and basically anyone can pay to put our logo on merchandise.  Retailers will stock whatever they can sell.
Wish the AD would launch their own store and place a store in Halton.
They can't.  Only Barnes & Noble can sell stuff on campus.  I believe 49erFanatics.com tried.  I can't blame B&N, they pay for the right to be the sole vendor.
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VA49er

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Reply #36 on: February 03, 2015, 09:57:23 am
Has the marketing program ever teamed up with the business school be it either undergrad or grad?  Seems logical to offer some type of credit and at same time give students a chance to develop some marketing ideas for the AD.  Just a thought.

Whoa now... Let's not do anything too crazy.
Sports Marketing Association has been involved with the AD for years.
Then they suck at it.
I was just curious as the capstone course I took while at Charlotte was working with one of the banks downtown.  I was just thinking maybe something like that could be done between the business school and the AD.  It sure as heck couldn't hurt. 
 
 


919R

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Reply #37 on: February 03, 2015, 10:00:51 am
The Athletic Dept does not have anything to do with what the bookstore, Target, or Finish Line sell.  We are signed up with the Collegiate Licensing Company and basically anyone can pay to put our logo on merchandise.  Retailers will stock whatever they can sell.
Wish the AD would launch their own store and place a store in Halton.
They can't.  Only Barnes & Noble can sell stuff on campus.  I believe 49erFanatics.com tried.  I can't blame B&N, they pay for the right to be the sole vendor.
The A.D. can build a "storefront" and sell stuff in Halton just like they do now with temporary stands at the bball games (they essentially do this at the football stadium already).
Also, some schools have stores in off-campus locations with high visibility. I have always thought we should do that. Maybe in the University area on Harris Blvd, UC Blvd or N. Tryon. Imagine a Big bright 49er neon logo out front. It would get attention and I guarantee increase sales over what we do now. We have a small "bookstore" at the downtown location now too, that I think sells a little bit of merchandise.
« Last Edit: February 03, 2015, 10:07:28 am by 919R »


49RFootballNow

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Reply #38 on: February 03, 2015, 10:23:11 am
We don't have a Marketing Department people. We're never going to have a Marketing Department. The current and past administrations have been perfectly happy with what we already have and they don't care enough to increase our visibility. They will not change what they don't think is broken.


charlotte004

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Reply #39 on: February 03, 2015, 08:08:20 pm
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D


emf

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Reply #40 on: February 03, 2015, 08:45:50 pm
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D
Hey man, their salary gets paid whether it's 3 polos or 20 in the online store.  #family


cltniners

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Reply #41 on: February 03, 2015, 09:27:36 pm
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D


clt says ours grads make more money.


donkeyjaws

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Reply #42 on: February 03, 2015, 09:50:54 pm
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D

I have shared your frustration more than I care to remember. There's very little effort put into providing desirable merchandise, and the unprofessional look/feel to the online "store" has been allowed for so long that I almost perceive it as deliberate. It's embarrassing to think that my family likely visits the site looking for stuff to buy, only to find the same damn 4-5 shirts on display for the last 6-7 years.

And I've gotta ask - Has anyone else noticed that the bookstore seems to carry far too many generic green Nike swoosh hats that may or may not even have a Charlotte reference on them? All I've wanted for years is a white hat like the baseball team wears, but those in charge of merchandise can't seem to make the connection.



ninerqb

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Reply #43 on: February 03, 2015, 10:12:51 pm
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D

I have shared your frustration more than I care to remember. There's very little effort put into providing desirable merchandise, and the unprofessional look/feel to the online "store" has been allowed for so long that I almost perceive it as deliberate. It's embarrassing to think that my family likely visits the site looking for stuff to buy, only to find the same damn 4-5 shirts on display for the last 6-7 years.

And I've gotta ask - Has anyone else noticed that the bookstore seems to carry far too many generic green Nike swoosh hats that may or may not even have a Charlotte reference on them? All I've wanted for years is a white hat like the baseball team wears, but those in charge of merchandise can't seem to make the connection.
also, when the football team wore the american flag logo, not 1 hat was sold that saturday with that logo.  would have sold plenty at 25 bucks each.  It should be a requirement that the store carry the coaches shirts and hats. 


49er96

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Reply #44 on: February 04, 2015, 12:33:32 am
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D

I have shared your frustration more than I care to remember. There's very little effort put into providing desirable merchandise, and the unprofessional look/feel to the online "store" has been allowed for so long that I almost perceive it as deliberate. It's embarrassing to think that my family likely visits the site looking for stuff to buy, only to find the same damn 4-5 shirts on display for the last 6-7 years.

And I've gotta ask - Has anyone else noticed that the bookstore seems to carry far too many generic green Nike swoosh hats that may or may not even have a Charlotte reference on them? All I've wanted for years is a white hat like the baseball team wears, but those in charge of merchandise can't seem to make the connection.
also, when the football team wore the american flag logo, not 1 hat was sold that saturday with that logo.  would have sold plenty at 25 bucks each.  It should be a requirement that the store carry the coaches shirts and hats.

I share your frustration.  I live in the Winston-Salem area and have to shop online because no one here carries our merchandise.  If you want App St. and ECU stuff it is easy to find.  For a while I would ask about Charlotte stuff but mostly got confused looks.  So I go online and there is little to choose from.  Pathetic.   :-\


cltniners

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Reply #45 on: February 04, 2015, 06:36:05 am
clt would also like to buy the black football jersey.


Expectations Manager

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Reply #46 on: February 04, 2015, 08:00:30 am
I give the school a hard time on a lot of stuff, but the signee announcement thing they are doing on twitter is really cool.
Ten people who speak make more noise than ten thousand who are silent.


919R

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Reply #47 on: February 04, 2015, 08:13:21 am
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D
I don't doubt your numbers, but our problem is not selection. Its getting everything on the website. I bet the website only shows 10% of what the bookstore has. Willing to bet if everything was shown we would match what App has, atleast.


Ninercentral

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Reply #48 on: February 04, 2015, 08:19:23 am
Couldn't help myself, but I went to our online store, through our athletics website and looked at the polo's and then the sweatshirts.  There were 3 polo's!  All Ralph Lauren and $95!  Then I went to the sweatshirts.  There were 5 sweatshirts!  Four of which were women's!  Just to compare, I went to App State's athletics website and visited their online store.  Which I feel is a fair comparison, in terms of what our selection should at the VERY LEAST be.  I checked their men's polo's and sweatshirts.  Which they actually have distinguished between men's and women's.  We of course, do not.  They had 20 men's polo's, with a good selection of Nike and UA.  They had 61 men's sweatshirts.  61!  If anyone has any ability to let someone within the athletics department see this, they should be extremely embarrassed.  I for one am.  On top of being extremely agitated! >:D
I don't doubt your numbers, but our problem is not selection. Its getting everything on the website. I bet the website only shows 10% of what the bookstore has. Willing to bet if everything was shown we would match what App has, atleast.

Unless there has been a massive recent expansion, we don't have even half or probably a quarter of the number of men's sweatshirts they do.


cltniners

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Reply #49 on: February 04, 2015, 09:03:04 am
clt says our fanbase is obsessed with sweatshirts.


 

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